[PDF KINDLE] Shoe Dog A Memoir by the Creator of Nike By Phil Knight


அதிவீரராம பாண்டியன் இயற்றிய கொக்கோகம் - மூலமும் உரையும் kGrowing up in Chicago in the 1980s and 1990s as a collective society we were in awe of Michael Jordan Not only did we imagine ourselves draining the decisive jump shot to seal the title we also had to use every product that he endorsed Gatorade Wheaties Coca Cola and of course Nike Air Jordan shoes Nike most likely would not be where it is today without the sponsorship of Jordan and subseuent Jordan Brands so when I found out that the company s founder Phil Knight had written a memoir I had my curiosity whetted In Shoe Dog Knight takes his readers on a journey back to the birth of company that today is one of the world s most noticeable name brands As a fan of Jordan and one who has used the term just do it in reference to getting the job done Inew that this was a memoir that I had to discover for myselfIn 1962 Phil Knight had what he calls a craz I d tell men and women in their midtwenties not to settle for a job or a profession or even a career Seek a calling Even if you don t The Shape-Shifter Strikes (Star Wars Adventures, know what that means seek it If you re following your calling the fatigue will be easier to bear the disappointments will be fuel the highs will be like nothing you ve ever felt As a long time lover of Nike it was only matter of time until I read Shoe Dog by Phil Knight Nike s founder I was pretty sure I d enjoy this one and I was right I really liked itThe story told in first person by Phil himself begins by focusing on his early life most notably his post college adulthood in the early 1960s Phil was unsure of what exactly he wanted to do and had a strong desire to travel the world first This is nothing new in my opinion if anything this desire has only become common with young adults I enjoyed the whole book but began to get impatient with this part Only because I felt this young adult desire to travel the world wasn t too uniue and I was eager to get started on the Nike story Of course we nevernow which life experiences will shape us and how they will leave lasting impacts and this did tie back into the ultimate story of Nike Seek a calling Even if you don t The Potato Factory know what that means seek it If you re following your calling the fatigue will be easier to bear the disappointments will be fuel the highs will be like nothing you ve ever felt I liked learning about the origins of a company I ve loved and supported for most of my life and seeing how certain products came to be I would ve enjoyed a little on the endorsements and relationships with athletes in the 90s and 2000s like Jordan Tiger Lebron etc but the majority of the book is set well before this timeframe Before Nike became what it is today it was Blue Ribbon Sports being run out of Phil s parents home in Oregon Like most successful companies there were many challenges and growing pains I admire people who continually have the strength to overcome such obstacles andeep pursuing the vision they believe in It s daunting and much easier said than done It was interesting to read about the other ey players who helped craft Nike s culture and footprint too I d never witnessed anything uite like that race And yet I didn t just witness it I took part in it Days later I felt sore in my hams and uads This I decided this is what sports are what they can do Like books uads This I decided this is what sports are what they can do Like books give people a sense of having lived other lives of taking part in other people s victories And defeats When sports are at their best the spirit of the fan merges with the spirit of the athlete and in that convergence in they transference is the oneness that the mystics talk about I especially enjoyed the last chapter of the book which jumps forward to 2007 where Phil reflects on how far the founding group has come where they all are at that point and where Nike now stood several years later It also sheds of a light on Phil s personal life which was nice to read about Shoe Dog is a great story one that shares the origins of an iconic global brand and provides many lessons for both the aspiring entrepreneur and the ultimate sports fan I think Shoe Dog by Phil Knight is the best memoir I ve ever read by a business personI consumed it in a day last week It s about the origin story of Nike which started out as Blue Ribbon SportsUnlike so many memoirs it s not an eually balanced arc through Knight s life It s not an ego gratifying display of his awesomeness heavily weighted in the success of the company and all the amazing things that went on around that Instead it s a deep focus on the beginning years of Nike especially around the first decade It uickly gets to 1964 and the #eual partnership between Bill Bowerman and Knight But then it takes it s time year by year each #partnership between Bill Bowerman and Knight But then it takes it s time year by year each Knight But then it takes it s time year by year each titled with the year number only through the first decade of the companyIt s an incredible story I didn t realize that for the first five years of the company Knight had to work full time mostly at Price Waterhouse and then Coopers Lybrand as an accountant because the company didn t have any resources to support him and his new family He used nights weekends and in all the gaps in between to get Nike the Blue Ribbon Sports up and running Year one revenue in 1964 was 8000 Year two revenue with one full time employee not Knight was 20000 Year 41 revenue 2015 was 306 billion with a net income of 33 billionKnight covers all of it in detail The ups and the downs The many downs The moments where he felt like he could lose it all which seemed to happen at least once a year His personal struggles as a leader and a manager The people that drove him fucking crazy at the beginning but were ultimately indispensable to the company His momentary conflicts about whether or not the struggle was worth it The breakthroughs mostly understood in hindsight when he realized they had gotten to another levelThe thread of financing the company In this candid and riveting memoir for the first time ever Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start up and its evolution into one of the world’s most iconic game changing and profitable brandsIn 1962 fresh out of business school Phil Knight borrowed 50 from his father and created a company with a simple mission import high uality low cost athletic shoes from Japan Selling the shoes from the trunk of his lime green Plymouth Valiant Knight grossed. Insincere talking about how paralyzed he felt in response to his death In fact it seemed like he only wrote about it in his book so he could name drop all of the A List athletes that shared condolences with him Maybe other people won t interpret his stories the same way as I did but I came away with a pretty poor impression of Phil Knight This book made me cry Twice I did not now a book about what I had previously viewed as the definition of a big corporation could have that sort of power I was wrong Phil Knight had been an unfamiliar name to me before I picked up this memoir That in itself seems strange I mean I had no idea he s from Portland Oregon or that by trade he s an accountant or that he identifies as an introvert I didn t Lowlife (Bottom Feeder, know he had met his wife while teaching at Portland State after leaving PWC to buy himself time to work on building his entrepreneurial endeavor Or that Nike literally means the Greek Goddess of Victory Oh and his logo The famous swoosh That had been designed for 35 by a previously unknown graphic design student he commissioned Unlike Steve Jobs Phil Knight did not really have too much faith in advertising He felt a good product would sell itself I also did notnow he had lost his oldest son I don t think any of that is really a spoiler because it can also be found by doing a simple google search I just never did More importantly I didn t realize this man had the courage the drive dare I say the chutzpah to do what so very few can offset his own imperfections with an obsessively driven mostly loyal phenomenally uirky team And objectively embrace encourage build upon their skill sets while facing lawsuit after lawsuit on a shoestring budget with a wife young children a very real fear of both imprisonment bankruptcy persistently looming overhead Who nows Perhaps his 6 mile jogs helped him remain on track while building what is now an empire retaining at least somewhat of a soul The soul Well when I think of Nike Michael Jordan immediately comes to mind And maybe Tiger Woods a few years back But definitely not Steve Prefontaine In fact I had never heard of the latter What can I say He died before I was born I m a very casual runner and I guess my American Studies courses never really covered this particular icon And now Well I m embarrassed And importantly I simply can t get him or what he had meant to this country to the world of running at large to Phil Knight both personally professionally out of my mind In closing this book proves the American Dream is still alive It s not nearly as straightforward or as black or white or even as legal or illegal as one may imagine but the opportunity is here Minus the factories of course those remain very much off shore Also and perhaps most importantly if one or two or twelve of those dreams don t workout it s ok and possibly even admirable to give them up because giving up doesn t mean stopping Shoe Dog could have been titled Buck Naked because of the way Phil Buck Knight bares his soul in this fine memoir I m grateful to Knight for putting it all down in black and white My 12 years with Nike started toward the end of the timeframe of this memoir and so a lot of years with Nike started toward the end of the timeframe of this memoir and so a lot of Knight chronicles in Shoe Dog was the core of the Nike creation myth revealed piecemeal to most of us in the late 70 s and early 80 s usually in the form of humorous anecdotes shared over a cocktail or three It s just wonderful to read this very personal account and

Especially To Have So 
to have so unexpected revelations about Knight s state of mind during those seminal moments in Nike s early history During my tenure at Nike Knight was a shy almost bashful and sometimes uixotic character Who Came Across As Extremely came across as extremely introspective and prone to occasional intractable reluctance I get it now Of the dozens of CEO s I ve met over these 30 years in the sneaker business he is the only one I could even begin to describe as a seeker his deep introspection is a uality I ve always admired More so now that I have read about the depth and breadth of what I can only call his uest Frankly I m astonished I could never imagine him publicly sharing so much of himself as he does in Shoe Dog Something else I always admired was his gift for hiring talented dedicated people and giving them plenty of rope He was always tolerant of failure but intolerant of stagnation These ualities certainly come across in this fine book Remarkable man Remarkable history Remarkable book Great story There is grit passion and drama Phil Knight described in amazing details his journey from selling shoes out of his car to building a multi billion dollar company It d have been a perfect zero to hero story if it wasn t for its elitism All important people in Phil Knight s life seem to be rich and powerful Knight s parents paid for his college and his expensive MBA Then the 24 year old Knight asked for even money to travel the world beach bumming in Hawaii for a while When he was in Japan his dad s friends checked him into a nice hotel took him to trade exchange introduced him to importers His dad then paid for his first order of shoes paid for his second order of shoes then wrote a guarantee so he could work with a respectable bank The moral of the story is Take as much risk as you could as long as you have your rich parents to catch you when you fall I finished this book but it was a push to get beyond the self congratulatory privileged misogynistic words that oozed throughout this entire book I paid someone very little isn t that funny I was an asshole but that s just the way I am Blame my dad Very little about working through the actual challenges that Nike came across besides revelling in being a white old dude and surrounding himself with old white dudes that never challenged him on it Awful. Nconventional path to start his own business a business that would be dynamic differentKnight details the many risks and daunting setbacks that stood between him and his dream along with his early triumphs Above all he recalls the formative relationships with his first partners and employees a ragtag group of misfits and seekers who became a tight nit band of brothers Together harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport they built a brand that changed everything. ,
Specially through the first decade was just incredible His only real source of financing was tradition banks who sucked and partners playing the float The company had literally no euity available to it but was growing at a rate that would put most of today s VC backed startups to shame He made it work and how he did it was awesomeIt s incredible to get inside of a man now worth over 25 billion and the founder of one of the most iconic brands on the planet at the very beginning of his story If you are a founder this is a must read Let everyone else call your idea crazy just Seventeen Ways to Eat a Mango keep going Don t stop Don t even think about stopping until you get there and don t give much thought to where there is Whatever comes just don t stop In other words Just Do ItNike is the ultimate American dream And it all started when a twenty four year old Oregonian suddenly had this Crazy Idea of bringing Japanese running shoes specifically the Onitsuka Tigers into the country way back in 1962 just less than two decades after the United States of America bombed Nagasaki and Hiroshima There had been some unauthorised biographies or stories about how Nike came to be but this is the first time we have been graced with the words from the creator himself Philip H Knight Shoe Dog is a well written captivating and candid account of how Knight s Crazy Idea came into fruition and eventually metamorphosized into the most recognizable name in the athletic shoe and apparel industry While not a business book per se there are a lot of insights herein about entrepreneurship and challenges of running a successful business The journey undertaken by Blue Ribbon Sports the name of the company with which Knight started his distribution of the Onitsuka Tigers was monumentally challenging in spite of encouraging sales and demand What with the difficulties of dealing with the Japanese halfway across the world in a snail mail era coupled with problematic and delayed shipments time and time again and lousy conservative bankers who preferred euity ie cash over reinvested growth Knight and his team of partners were constantly fighting a relentless uphill battle to stay afloat Even when Nike as a brand was created the challenges were far from over as manufacturing capacity and capital availability struggled toeep pace with the phenomenal growthAnd what a team he was able to garner the foremost of them all being arguably the most renowned American running coach ever Bill Bowerman The story of Nike has strong parables to sports as its massive success was built on strong and loyal teamwork A lot of the ideas that brought Nike to bear were not solely Knight s It was also almost paradoxical to learn that Knight was not convinced on the powers of advertising what with Nike being so revolutionary in its advertising campaigns and ideas What he did bring to the table was his sheer passion and stubbornness as stopping means losing and a bunch of people who were willing to dedicate all their money and efforts into where their hearts lie At its core the firm was essentially founded and nurtured by running geeks who understood the spirit of the sport and embraced innovation Like books sports give people a sense of having lived give people a sense of having lived lives of taking part in other people s victories And defeats When sports are at their best the spirit of the fan merges with the spirit of the athlete and in that convergence in that transference is the oneness that mystics talk about Another highly notable mention in this book is of course the legendary Steve Prefontaine whose greatly inspiring yet tragic story still resonates within the hallowed grounds of Hayward Field Eugene Oregon Admiration bordering on worship for Pre who was famously nown for once saying Somebody may beat me but they are going to have to bleed to do it provided further fuel for the inner fire within Knight s competitive psyche It was also enlightening to learn about the origins of the Nike Cortezes and finally understand its cult status amongst shoe addicts Admittedly I have always been of an Adidas fan However this frank emotional and in depth look into the history of Nike and people behind its success has significantly boosted my appreciation of the brand Taglines like Just Do It and There Is No Finish Line are not merely marketing propaganda but the embodiment of the spirit of the brand and its founding fathers Shoe Dog is a real life story of passion perseverance belief loyalty and teamwork with a lot of heart I highly recommend this book to anyone who loves biographies More so for budding or even seasoned entrepreneurs sneaker or athletic shoe fans and especially for runners athletes or just sports fans in general And if you are a fan of Nike what are you even waiting for You can purchase the books from Book Depository Free shipping worldwide Picked this up hoping it would be a Fascinating And Inspirational Book and inspirational book leadership and passion Well it was an interesting book at least It follows Phil Knight s professional career starting from a small running shoe importer up until Nike becoming a publicly traded company Other reviewers have said they were disappointed that it doesn t cover the birth of Air Jordan and I would have to agree that it feels like part of the story is missing because of that My biggest complaint however is that the book largely just revealed to me that I just don t like Phil Knight very much He basically brags throughout the book that he never told his children or employees I love you or I m proud of you even though one of his main partners ended each of his letters of which there were thousands sent with Please send words of encouragement in times of doubt and unsure footing He speaks of his oldest son as if he s not much than a nuisance and as a result sounds completely. 8000 his first year Today Nike’s annual sales top 30 billion In an age of startups Nike is the ne plus ultra of all startups and the swoosh has become a revolutionary globe spanning icon one of the most ubiuitous and recognizable symbols in the world todayBut Knight the man behind the swoosh has always remained a mystery Now for the first time in a memoir that is candid humble gutsy and wry he tells his story beginning with his crossroads moment At 24 after backpacking around the world he decided to take the Shoe Dog A Memoir by the Creator of Nike

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